I’ve been called a “creative ninja”—a title I take to heart. I’m a hands-on leader who brings vision to the table but stays close to the work. From shaping ideas to managing teams and budgets, I bring both creative spark and operational focus.

With 20+ years in healthcare and pharma, I’ve led award-winning campaigns, mentored strong teams, and partnered with executives to bring strategic, story-driven ideas to life. I believe the best creative happens when collaboration meets craft—and when storytelling and execution align.

Above all, I care deeply about the people I work with, the brands I support, and the impact great design can make.

“Karen represents that very rare intersection of creative and management excellence. Design the logo, develop the concept, drive the idea, and... manage the entire team!” — CEO

Expertise
Brand identity systems, Visual storytelling, Integrated campaigns, and Digital asset management

Leadership
Creative team mentorship, Performance management, Budget oversight, and Cross-functional collaboration

Tools I Use
Adobe Creative Suite, Figma, Project Management Tools, Microsoft 365

AI & Productivity
Adobe Express, Adobe Firefly, ChatGPT, Microsoft Copilot, and Grammarly

Campaign builder: Launched BAYADA’s Nurses Week campaign—exceeded hiring goals by 70% and boosted engagement by 75%.

Creative problem-solver: Developed a story-driven Hospice campaign under budget, driving early revenue gains.

Team leader: Built and led a 10–15 person team with 80%+ retention and multiple promotions.

Executive collaborator: Worked closely with C-suite to align messaging and elevate brand visibility.

Global studio lead: Directed a global team supporting 20+ global pharma brands with consistent, on-brand delivery.

Culture shaper: Fostered a high-performance, low-turnover team culture with measurable efficiency gains.

Production expert: Delivered 5,000+ creative assets annually—balancing creativity and compliance.

Brand guardian: Standardized execution across channels, accelerating approvals and improving consistency.

Cost optimizer: Negotiated vendor contracts, increasing profitability and cutting costs by 15–20%.

Awards:
2025 Hermes: 2 Platinum, 1 Gold, 1 Honorable Mention
2024 Hermes: 2 Platinum, 3 Gold
2023 Hermes: 2 Platinum, 2 Gold
2022 Hermes: 1 Gold
2010–2018 Awards: 15 Global Awards · 2 HCMA IN-AWE Awards